The Puzzle: Two Names, a Single Suspect
If you enter “short tv” into an app store, you get a crowd of lookalikes, a Chinese studio’s press history and, somewhere in the middle, a hit app going by the name ShortMax. That tangle is the case this file sets out to untangle. The working theory is simple: the app now sold as ShortMax and the ShortTV brand that a Chinese producer announced for the US, Canada and Australia are one and the same. No official rename announcement has surfaced, so this theory, while strong, is not proven. So we will walk through the public records one Golden Feathers online clue at a time instead of taking anyone’s word for it. The weight comes from how neatly the clues line up, since each one is small on its own. By the finish you should be able to judge the claim yourself and, more usefully, avoid installing the wrong short tv drama app.
First Clue: The Android Package ID
Each Android app comes with a package name, a fixed internal ID that rarely changes even when the storefront title does. The Google Play listing for ShortMax uses the package live.shorttv.apps. That’s an unusual choice for a brand called ShortMax, unless the app started life under another name. A package ID is usually picked at the very beginning, before marketing settles on a final title. So a package spelling out “shorttv” is exactly the kind of fingerprint that survives a rebrand. Taken alone, however, a package name only suggests a history; it does not document one. The ID also appears in the web address of the Play listing, so anyone can confirm this clue in seconds.
Clue Two: The Entity on Record
In the fine print of both app stores sits the second clue. On the App Store, ShortMax’s seller is SHORTTV LIMITED. The developer appears as SHORTMAX LIMITED on Google Play, but the legal entity behind it is again SHORTTV LIMITED, listing an address in the Mong Kok district of Hong Kong. Hong Kong law also governs the company’s terms of service. Studios often rename their consumer product while keeping the original company name, a pattern familiar in app publishing. It puts ShortTV’s name on the contract you accept when you pay for ShortMax, even though it does not prove the brands are the same.
The Third Clue: When It Launched
The third thread is timing. ShortTV’s launch is dated to September 2023 in Baidu’s encyclopedia entry. Google Play lists September 3, 2023 and the App Store lists September 11, 2023 for ShortMax, which arrived in the same month. Two unrelated brands with near-identical names debuting within the same few weeks would be a striking coincidence. A single product that launched once and later traded under a new name explains the overlap more simply. China Daily was still calling Jiuzhou’s English-market app ShortTV in January 2024, a few months after that launch. Still, a shared month is circumstantial, so it matters mainly in combination with the other clues.
Clue Four: The Domain Redirect
Among the clues, the fourth is the easiest to check, because it happens in your browser. As of September 2026, a permanent 301 redirect forwards anyone visiting shortmax.com to shorttv.live. At the destination site you can browse online the same dramas the app streams. A permanent redirect like this is a deliberate server setting, not an accident of search results. Companies usually point a domain only at property they control, so the redirect links both names to one operator. Nobody has written it down in a press release, but it is still the closest thing in this file to a signed statement.
Fifth Clue: The Copyright Footer
The trail ends with a footer. The entity named in a copyright notice tends to be the one that actually owns the content and the site. The line “© 2024 SHORTTV LIMITED” appears on a ShortMax page of the shorttv.live site. Taken together with the package name, the seller, the launch month and the redirect, the pattern is hard to read any other way. Even so, careful readers should treat the rename as likely but unconfirmed. Nobody could find an official announcement of a switch from ShortTV to ShortMax, and the company may describe its brands differently in the future.
Who Runs It: Jiuzhou Culture
The company behind the ShortTV name is Jiuzhou Culture, a Chinese short-drama producer. A pair of overseas apps were launched by Jiuzhou, per a January 2024 report in China Daily: 99TV for Southeast Asia and ShortTV for the US, Canada and Australia. That report also said Jiuzhou had produced more than 600 mini-dramas for overseas markets. About 80% of those titles were dubbed adaptations of Chinese productions, and the remaining 20% were original shoots made overseas. Each 70-episode short series costs, by the company’s own figures, $100,000 to $150,000. Both dubbed Chinese stories and locally shot originals appear in the catalog, which that mix explains. These numbers date from early 2024, so treat them as a snapshot rather than a current tally. ShortMax’s own store listing now claims more than 50,000 dramas in 19 languages, a company figure that has not been independently audited. This studio is connected to the ShortMax brand you see in stores today by the ownership trail that runs through SHORTTV LIMITED.
The Trouble With Look-Alike Apps
At this point the case gets messier, because the short tv name is not protected in app store search. Apps with nearly identical titles are published by several unrelated developers, and none of them is connected to Jiuzhou or ShortMax. Most people never look at the developer field, and that is the only place the differences show up. It is easy for someone looking for a shorts app from the ShortTV team to install one of these instead. The table lists the developer names recorded in the store listings as of September 2026. The real ID is the developer name, not the icon or title.
| App name in the store | Developer or seller | Platform | Install count | Tie to Jiuzhou’s ShortTV |
|---|---|---|---|---|
| ShortMax (package live.shorttv.apps) | SHORTTV LIMITED, Hong Kong | iOS and Android | 100M+ in Google Play | Likely the same app; rename not confirmed |
| ShortTV: Watch Drama Shorts | HUNG LAM INVESTMENT AND CONSTRUCTION JSC | Android | 1M+ | Unrelated |
| Short TV – Drama & Shorts | BullFX | Android | Not recorded | Not related |
| Shortv | Instant Shadow Limited | iOS | Not shown | No connection |
The Price of It
With ShortTV and ShortMax appearing to be one product, pricing follows the ShortMax listing. In the US App Store as of September 2026, the Weekly Pass Pro costs about $19.99 a week, with a cheaper tier at about $9.99. Monthly or yearly plans could not be verified, since the US store lists only weekly passes. One-time purchases run from about $3.49 to $24.99, and prices differ by country, platform and promotion. Refunds are denied unless the service is unusable because of ShortMax, and passes renew automatically 24 hours before they expire, according to the terms. The developer’s own replies on Google Play admit that its “free trial” wording confused some users. Reviewers on the App Store also complain about episodes costing up to 60 coins without clear pricing up front. Cancellation happens in the App Store or Google Play subscription settings, and deleting the app does not stop the billing.
Before You Tap Install: A Quick Checklist
A few checks take less than a minute and prevent most mix-ups. You want to confirm that you are getting the Jiuzhou-linked app and not a look-alike. The pricing traps also become easier to spot before you start a short series you cannot afford to finish. Avoid any site offering modded versions or “unlimited coins”, because those are unofficial and risky. Only the store page itself is needed; none of these steps requires special tools. Run through the list below before you tap install.
- Confirm the developer or seller reads SHORTTV LIMITED or SHORTMAX LIMITED.
- Check that the Google Play install count sits at 100M+.
- Open the in-app purchase list to see current weekly pass prices in your country.
- Keep in mind that passes renew automatically until you cancel in your store settings.
- However similar the title, avoid any app whose developer name matches none of the above.